Do you spend time thinking of ways to optimize your Magento eCommerce store? Then you might like these 29 Ways to Increase Revenues, Boost Conversion, Enhance User Experience and Optimize Store Operations. Increase Revenues Increase your average order value by charging extra fees for premium services Drive additional sales with “recommended” products Help buyers discover […]
Twelve part series on the “design patterns” used by Magento 1.
Preissuchmaschinen sind von Kunden gern genutzte Portale, um Artikelpreise und teilweise auch um Artikel allgemein zu vergleichen. Passt der Preis und alles „drumherum“ (Bewertungen, Versandkosten etc.), klickt man auf den Artikel und gelangt zur Artikeldetailseite des jeweiligen Shops. Jetzt ist der Kunde schon einmal auf dem „richtigen“ Shop, jedoch hat er den Artikel noch nicht gekauft. Die Kaufentscheidung fällt noch etwas später. Der Shopbetreiber hat jedoch schon Geld bezahlt.
Da bei den meisten Preissuchmaschinen die cost-per-click-Vergütung Standard ist, lassen sich folgende Punkte schwer herausfinden:
a) Wie viele Klicks habe ich pro Monat? Jeder Klick kostet Geld, aber wer zählt diese Klicks?
b) Wie viel bringt mir das Listing bei dieser Suchmaschine?
Zu a): Die Preissuchmaschinen bieten dem Shopbetreiber als Service die Nachhaltung der Klicks pro Monat an. Ein Gegencheck ist schwierig, auch über Tracking-Tools…
It was a proud week to be able to take part in the inaugural Meet Magento in Spain. Hosted at Hotel Convención on the east of the city and close to the beautiful Parque del Retiro. It was fantastic to explore in the downtime, basking in the famous Spanish sun.Highlights
Over the two-day event there was a great selection of Spanish and English talks (translation available). They covered topics such as financing, project management, personalisation, development and continuous integration techniques to name a few.
There were many great talks and I recommend following tweets from Meet Magento Spain to make sure that you read through any presentations that are shared. However, here are a few of my personal highlights.
When visualizing online membership-driven sales, many people have the perception that this type of retail revolves around receiving one quasi-relevant offer – or daily deal – via email each morning. The daily couponing phenomena peaked during the 2008 recession and seemed to be a shining star of what the Internet could offer to downtrodden consumers.
However, by 2011 consumer confidence began to regrow and suddenly retailers were no longer desperate for a mass liquidation strategy. On the consumer side, inboxes were being inundated with one-off emails from a litany of copycat start-up deal sites and the noise was deafening. As these changes occurred, the business value of daily deal sites eroded and hardened critics will recall the Great Groupon Backlash of 2011. Things were bleak for Groupon and its flash sale site contemporaries, but rather than punt the business model…
The name speaks for itself – Wholesale Boutique supplies their customers with the best embroidery blanks perfect for personalisation. Their product line includes: market totes, a variety of bags, tablet cases, hats, engravable jewelry, acrylic monogram jewelry and more, all of which are available in a wide range of colors and patterns.
The client approached us with a request to code an extension that shows all of their retail partners on google maps accessible from the Magento admin. Since that was a successful story, we took it to a next level and upgraded its Magento installation to the newest version. Ever since, we are constantly developing new features and assisting with infrastructure changes together with our friends from Plus.
Over the last couple of months, we managed to significantly speed up the site, integrate it with many other applications and expand our…
Meanbee VIP Membership adds an Amazon Prime style membership system to your Magento store. By creating the membership product and adding it to your store your customers can then become a VIP member by purchasing the product.
This works by assigning the logged-in user to a new customer group once the product has been purchased. With the customer group you can add give your customers special prices on products, special discount codes, and offer discounts on shipping. Much in the same as other VIP-style memberships work, such as ASOS Premier and Amazon Prime.
VIP Membership products are configured with an expiry date, where you define how long it lasts for. For example, you can configure it to last for 1 month, 6 months, or 1 year. The expiry date is added to the customer once purchased.
If you are looking to offer more to your regular customers, such as discounts and free shipping, VIP Membership is an excellent way to go.
2014 marks a crucial shift in the global eCommerce landscape that U.S. online retailers need to tracking. For the first time, North America will no longer lead the world in B2C eCommerce sales. According to eMarketer, the Asia-Pacific region will surpass North America’s share by an estimated $42.6 billion in 2014, and the gap will widen to $142.9 billion in 2015.
Other factors, such as increasing access to technology and emerging middle classes in nations like China, certainly have fueled this type of growth. However, this doesn’t mean US retailers will be left out in the cold. In fact, according to a …
Widgets in Magento Enterprise allow business users to insert different kinds of content throughout the frontend of their websites without having to write a single line of code.-->
An article explaining how to turn an existing customer’s cart (i.e. “quote”) into a Magento order via the backend. The number of workflows Magento has built in for this sort of thing are surprising — I often wonder how often someone’s taken on a custom development project only to discover most of what they wanted has already been built.
There are two ways you can install premium Magento extensions and each different method has it's own merits.
Before installing any Magento extension, you should disable your Magento Cache and the Magento Compiler. After installing the extension, you should always recompile the Compiler instead of simply enabling it again.Magento Connect - Downloader
It is possible to install the .tgz extension file automatically through Magento Connect (Downloader). To access your Magento Downloader, add /downloader/index.php to the end of your Magento URL. You can login to the Downloader using your Magento Admin login details.
Once you have logged in, upload the .tgz file using the 'Direct package file upload' form. This will automatically install the extension for you.Upgrading using the Downloader
If you want to upgrade a premium Magento extension using the Downloader, you must first uninstall the…