Holiday season is just around the corner, consumers are eager to start shopping, there is no doubt — it’s very important time for any retailer in the business. There are numerous marketing strategies to prepare your online store for all that online rush, but hey — let’s not forget that sometimes a pleasant holiday atmosphere can play a quite important role.
In this article I’ll present 6 possible ways to prepare your Magento storefront for the upcoming holiday season.1. Redesign only certain parts of your store
One of the most widely used approaches is to enhance certain visual aspects of the store for the upcoming Holiday. For example… it’s Christmas time! Ho Ho Ho! First thing that instantly comes to my mind is a picture of our old friend Santa with his reindeers flying around and delivering presents. Using our logo facelift to identify with the holidays will spontaneously attract customers more. Ideas are countless, but placing a…
The holidays are just around the corner and it’s time to prepare your online store for them. In this time of year, customers open their wallets and spend their money, so it’s crucial for every commerce business to make some kind of plan to take a ride in a train of opportunities this holiday season is bringing. In this article we will try to help your business to make a plan, so you can make good decisions on where to go and what to do next towards your business goals.1. Analyze your data
Knowing your data is the most important way to measure the success of your marketing campaigns. By looking at your last year’s holiday data you can see what worked well and what didn’t, so you can reuse or change and improve those segments to maximize your sales this year. Ask yourself questions as “Which marketing channels worked well?”, so you’ll know on what to focus even more and which channels need a different strategies if they didn’t work well. Also, think…
Abweichend zu meinem MacBook bekam ich nach dem Upgrade auf OSX Yosemite beim compilen von SCSS des RWD-Themes immer denselben Fehler: NoMethodError: undefined method `specificity’ for [:not(.button)]:Array. Zuerst habe ich gedacht, diesen Fehler zu beseitigen, würde mein Problem lösen. Jedoch kamen dann immer neue Fehlermeldungen. Ärgerlich, denn entspanntes Arbeiten sieht anders aus.
Da eigentlich Rechner eigentlich gleich sind, bin ich erst später darauf gekommen, die Versionen von SASS zu vergleichen. Und siehe da, die funktionierende Version auf dem MacBook ist SASS 3.4.5 und die nicht funktionierende Version auf dem iMac ist SASS 3.4.6.
1. Deinstallierengem uninstall sass
2. Installierengem install sass -v 3.4.5
Sollten die Schreibrechte nicht ausreichen, einfach mit sudo arbeiten und Passwort bereithalten.
Im ersten Teil der Artikelserie zu Magento mit Vagrant habe ich Vagrant und die automatische Synchronisation mit Rsync vorgestellt, im zweiten Teil ein einfaches Basis-Setup der Vagrantbox für Magento. In diesem Teil soll es nun um die Projektstrukturierung gehen.Mögliche Strukturen, aufbauend auf dem Basis-Vagrant-Setup: Eigener Code separiert von Core und Extensions in src/
Das meiner Meinung nach ideale Setup habe ich im letzten Beitrag bereits beschrieben:
Die hier vorgestellte Struktur empfehle ich für neu entwickelte Shops. Mögliche Alternativen werden in einem separaten Beitrag erläutert. Der Quellcode verteilt sich auf folgende Verzeichnisse:Verzeichnis Inhalt /.modman Magento-Extensions /src Projektspezifischer Code…
Last couple of months, some new faces were at Inchoo. That were our interns Lucija, Hrvoje and Magdalena.
Lucija Glavas is at 2nd year of Computer Science, Hrvoje Jukic is year away from his Process Computing Master’s degree and Magdalena Kules is in her 3rd year of Information Sciences. At first glance their education maybe looks alike, but trust us, it’s not.
At Inchoo, we welcome students who show enthusiasm and will to learn and to explore working in different IT companies with various technologies. We appreciate “youngsters” who are not afraid to try out, maybe fail and after that rise and find out in what direction they want to direct their career. That’s why we always accept students who want to learn, come for internship and make sure to learn them a thing or two.How was it with Lucija, Hrvoje and Magdalena?
Our teams took every intern like one of their own. Things were pretty interesting since Lucija, Hrvoje and Magdalena came…
I recently made a list of problems experienced after upgrading from Ubuntu 12.04 LTS to Ubuntu 14.04.1 LTS, an additional problem that finally came to light about a week later was that mail sent from php scripts using the php mail() function stopped working.php mail() returns FALSE
My Ubuntu mail setup uses sendmail with exim4. After the upgrade I was occasionally seeing the following exim4 error
2014-10-29 08:00:50 unable to set gid=33 or uid=0 (euid=0): forcing real = effective
Normal email was working fine and php mail from the command line, or cron jobs was also working fine. It was only email sent via web sites i.e. with online forms using the php mail command i.e.
$mail=\mail($email, $subject, $message);
$mail would always return FALSE, and an exim4 error would be logged.
The exim error…
We have deployed a new n98-magerun version with only one new command but many improvements which makes the
tool more stable in daily usage.
It’s now possible to supress the “It’s not recommended to run n98-magerun as root user” warning.
This can be useful i.e. during a deployment which runs as root-user. In this case you can create
a system wide config on the remote host in file “/etc/n98-magerun.yaml” with this content:
Removes the entry for one or all module resource…
da ich jedes Mal deiner News “Magento 2″ lese, würde ich mir das gerne näher ansehen.
Leider finde ich keinen Installations-Guide oder ähnliches dazu – kannst du mir ein Tipp für die ersten Schritte geben?
Danke und Gruß ins Alpenland,
Das ist tatsächlich eine gute Frage. Nicht…
Internationalization is an increasingly important consideration for Magento merchants developers looking to expand market penetration and increase usability. A significant part of this effort is realized in the form of maintaining translations for multiple locales – quite the undertaking, in spite of Magento’s robust localization capabilities.
However, a journey of a thousand miles begins with a single step, and this initial step can be particularly daunting.-->
When it comes to creating and building an eCommerce website, there are many options available for clients and web developers. Two of the most popular platforms are Magento and Miva. Both are widely used, both are effective, and both have high success rates when it comes to crafting a site. So, which one is the best to utilize for a build?
Looking at the details of both platforms, it’s a little difficult to see the differences. Both Magento and Miva offer online support, allow for customization, are relatively user-friendly, are PA-DSS validated and PCI compliant, and have methods of adding additional extensions and widgets to a site. It’s…
Speed is the most important feature of any online store. If it is too slow, people will just not use it. It may have great products, low prices, the most beautiful interface, but if it takes forever to load, people will just go away.
In the offline world, we often have to wait. Line in the bank, security control at the airport, checkout line at the grocery store… pick your favorite. “I had such a great time waiting in the line for 3 hours” – said no one, ever… People hate waiting.
On the other hand, in the online world, we have ability to serve thousands of customers in the same time. Immediate service. And that’s exactly what people expect. They expect websites to load in 2 seconds or less. Almost half of customers will abandon the website if it takes more than 3 seconds to load, and most of them will never come back. (Source: Kissmetrics)Bad performance = Bad business…
Back in July I was ranting about the new Facebook API that requires PHP 5.4 or later.
My main production server was running Ubuntu 12.04 LTS with PHP 5.3, and although the 14.04 LTS had been released it wasn’t available as a release upgrade until the 14.04.01 release was out, so I was waiting for that before I would even think about upgrading.
So the release upgrade to Ubuntu 14.04.01 LTS has been available for a while and I was putting off the upgrade until I had some time to test it on a development server which I did and everything seemed to go ok. I did however make a major mistake in that I upgraded my dev vmware server and assumed that just because the upgrade worked, everything else worked and went ahead with my production server upgrade.do-release-upgrade
I love Ubuntu and have been using it since Hardy Heron (8.04) so…
I just returned from Fashion Digital New York where Optaros was a sponsor and where I, along with our client Dooney & Bourke, had the honor to present a workshop on eCommerce Replatforming. (If you missed it, we have a few white papers that will catch you up.) It was an impressive show, filled with smart, stylish eCommerce execs from a bunch of great brands, as well as technology and services providers. There were some great presentations and panels, and a lot of opportunity for networking and connections. For me, four things really stood out.
1. Content meets commerce: For brands, their website is so much more than a storefront. To them it’s their brand flagship that should be filled with engaging imagery, compelling stories and content, and rich interactions. While eCommerce execs know what they want, they often struggle with how to bring…
There are currently no official repositories for an APT install of FFMPEG on Ubuntu, but If you are upgrading to or installing Ubuntu 14.04 LTS and want to recompile or install FFMPEG the process is very straight forward and takes about 10 to 20 minutes depending on your setup.
You can find the latest installation instructions herehttp://trac.ffmpeg.org/wiki/CompilationGuide/Ubuntu Here are the steps I took to upgrade an existing ffmpeg installation after upgrading from Ubuntu Server 12.04 LTS to 14.04.01 LTS Commands sudo apt-get update sudo apt-get -y install autoconf automake build-essential libass-dev libfreetype6-dev libgpac-dev \ libsdl1.2-dev libtheora-dev libtool libva-dev libvdpau-dev libvorbis-dev libx11-dev \ libxext-dev libxfixes-dev pkg-config texi2html zlib1g-dev mkdir ~/ffmpeg_sources sudo apt-get install yams sudo apt-get install libx264-dev sudo apt-get install unzip…