geschrieben von clangway
am 22. Oktober 2014 - 19:30

I just returned from Fashion Digital New York where Optaros was a sponsor and where I, along with our client Dooney & Bourke, had the honor to present a workshop on eCommerce Replatforming.  (If you missed it, we have a few white papers that will catch you up.)  It was an impressive show, filled with smart, stylish eCommerce execs from a bunch of great brands, as well as technology and services providers.  There were some great presentations and panels, and a lot of opportunity for networking and connections.  For me,  four things really stood out.

1.  Content meets commerce:  For brands, their website is so much more than a storefront.  To them it’s their brand flagship that should be filled with engaging imagery, compelling stories and content, and rich interactions.  While eCommerce execs know what they want, they often struggle with how to bring…

geschrieben von Sebastian
am 22. Oktober 2014 - 13:28
Viele Suchende stellen ihre Frage bzw ihr Problem auf Magento StackExhange ein, nachdem das offizielle Magento Forum geschlossen wurde (wir berichteten). Von den anfänglich vielen beantworteten Problemen und Fragen sind es mittlerweile nur noch knapp 70% die beantwortet werden. Dass…Weiterlesen ›
geschrieben von PAJ
am 22. Oktober 2014 - 12:33

There are currently no official repositories for an APT install of FFMPEG on Ubuntu, but If you are upgrading to or installing Ubuntu 14.04 LTS and want to recompile or install FFMPEG the process is very straight forward and takes about 10 to 20 minutes depending on your setup.

You can find the latest installation instructions here Here are the steps I took to upgrade an existing ffmpeg installation after upgrading from Ubuntu Server 12.04 LTS to 14.04.01 LTS Commands sudo apt-get update sudo apt-get -y install autoconf automake build-essential libass-dev libfreetype6-dev libgpac-dev \ libsdl1.2-dev libtheora-dev libtool libva-dev libvdpau-dev libvorbis-dev libx11-dev \ libxext-dev libxfixes-dev pkg-config texi2html zlib1g-dev mkdir ~/ffmpeg_sources sudo apt-get install yams sudo apt-get install libx264-dev sudo apt-get install unzip…
geschrieben von Alice
am 22. Oktober 2014 - 10:44


Hey guys,

Magestore has released a new Magento Mobile Theme named Simi Mobile Site Theme. This mobile site theme will drive your website into a mobile optimized site that can be accessed via any mobile web browsers.

Let’s see more about this theme!

How it works

Whenever customers enter your store from a mobile web browser, their mobile devices will be detected by mobile site theme. Immediately, they will be directed to mobile site. And Simi Theme will help you to create a mobile site like that.

Magento mobile theme - Magento Mobile App - Magento Mobile - Magento App - Magento Mobile Extension - Mobile Shopping App - Mobile Commerce

Why Simi Mobile Site Theme

For you- admin

  • Easy to install and configure: just follow this guide
  • Able to…
geschrieben von sregan
am 21. Oktober 2014 - 18:14

Private Event Retail (which includes flash sales, group sales, and loyalty programs) is known to be a high-growth eCommerce business model that can unlock incremental growth, drive superior KPIs, build deeper customer relationships and create efficiencies across channels. It can also help liquidate excess merchandise and drive mobile sales. 

But are flash sales or group sales the right choice for you?  Chances are, they may be a smarter choice than you think.  While the hoopla surrounding independent, curated flash sales has certainly waned, the same is not the case for brands creating their own offering. In fact, some of today’s smartest brands are discovering they can leverage this business model as an additional component of their overall direct-to-consumer strategy.   

Here are six ways your business can benefit by creating their own flash sales.

1. Sell off excess inventory: In the past, the only way for brands and retailers to liquidate…

geschrieben von Fabian Schmengler
am 21. Oktober 2014 - 17:29
Ein Basis-Setup für Magento Vagrantboxen

Im ersten Teil der Artikelserie zu Magento mit Vagrant habe ich Vagrant und die automatische Synchronisation mit Rsync vorgestellt. Nun kommen wir zu einem konkreten Setup der Vagrantbox für Magento.

Für das Provisionieren (also automatisches aufsetzen) der Box nutzen wir Shell-Skripte. Für Fortgeschrittene komme ich im letzten Teil der Serie zu einem anspruchsvolleres Setup mit Puppet und werde auch eine einsatzfertige Magento-Box veröffentlichen.

Zum Einstieg in Vagrant empfehle ich allerdings die hier vorgestellte Variante zu übernehmen und ein wenig mit der Konfiguration zu experimentieren. Sie steht vollständig auf Github zur Verfügung. Auch wenn das GUI Tool PuPHPet die Puppet-Konfiguration kinderleicht macht und man die Puppet DSL (…

geschrieben von Igor Furseev
am 21. Oktober 2014 - 14:18

Recently, we have faced with an issue that looked like a default Magento behavior. It turns out that Magento keeps the product attribute value even if the attribute was removed from the current attribute set. This brief article describes the issue’s details and a shell script on how to remove the old unnecessary attribute values from the database.

First of all, let’s look at the example of the issue. We’ve added the attribute “manufacturer” to the “Shirts T” attribute set on our clean test Magento installation with the sample data. Then, we have set the “manufacturer” to the value “some manufacturer” for the product: “The Get Up Kids: Band Camp Pullover Hoodie”. That is a usual process on all Magento stores.

Some time later, we decided that we do not need the attribute “manufacturer” in the “Shirts T” attribute set and removed it from there. Then, we performed…
geschrieben von Sebastian
am 21. Oktober 2014 - 7:03
Die deutsche Fußball Nationalmannschaft hat im Sommer den vierten Stern bekommen. Dem wollen wir in nichts nachstehen, denn ab sofort gibt es die Möglichkeit den Tutorials bis zu fünf Sterne zu verleihen, von schlecht bis super. Mit einem Klick Sterne vergeben…Weiterlesen ›
geschrieben von Maja Andracic
am 20. Oktober 2014 - 13:28

Wow! Switzerland is preparing for it’s first Meet Magento event?! Well, we got to support it!
On 24th of October, 4 Inchooers are packing their bags and heading to Glattfelden, nearby Zürich.

As other Meet Magento events, this one has a noble cause too – face to face connection of merchants, solution providers, web agencies, developers, decision makers and other parts of Magento community. Organization team from Swiss Online AG and Diglin GmbH made sure to have interesting agenda for both business and developer attendees.

We are practically sending the whole Inchoo expertise combination –…

geschrieben von
am 19. Oktober 2014 - 17:48
It's another quick primer this time. Today we're going to talk about a PHP 5.4+ feature called [traits]( While Laravel doesn't make heavy use of traits they are sprinkled around the core codebase, so you'll want to get familiar... Alan Storm
geschrieben von Matthias Zeis
am 19. Oktober 2014 - 9:48
  • Was vielleicht noch nicht jedem klar war (mir zum Beispiel): über XML deaktivierte Extensions werden im Backend-Menü “Advanced” angezeigt.
  • Sonassi twitterte, dass bei vielen Kunden im Live-System das Web-Interface der Extension Magmi erreichbar ist, weil dieses standardmäßig nicht durch Authentifizierung geschützt ist. Das stellt für den Shop ein großes Risiko dar. Magestack hat einen Test dafür bereit gestellt und bietet Betroffenen eine Anleitung zur “Behebung” an.
  • Arvind Bhardwaj zeigte, wie man ein Backend-Grid mit AJAX-Calls versieht.
  • Atwix demonstrierte, wie man in Magento CE 1.9 und dem…
geschrieben von
am 17. Oktober 2014 - 19:25
[Last time]( we described the PHP patterns used to implement Laravel's facade feature, and started to describe some of the "gotchas" involved. We briefly discussed how a facade introduces a second type of singleton/shared service into the system, as... Alan Storm
geschrieben von Andreas von Studnitz
am 17. Oktober 2014 - 10:15

Bei der Analyse eines Kundenprojekts ist uns in einem kommerziellen Modul eine schwere Sicherheitslücke aufgefallen. Es handelt sich um eine Lücke vom Typ SQL Injection, die es ermöglicht, als einfacher Besucher quasi beliebige Datenbankoperationen durchzuführen. Das können beispielsweise sein:

  • Löschen beliebiger oder aller Datenbanktabellen
  • Erstellen eines neuen Admin-Users mit vollen Zugriffsrechten
  • Auslesen beliebiger Kundendaten

Erzielt wird das durch eine modifizierte URL zum Aufruf von Formularseiten im Shop. Um das Ausnutzen der Sicherheitslücke nicht zu leicht zu machen, veröffentlichen wir die zum Testen verwendeten präparierten URLs hier nicht.

Das betroffene Modul nennt sich Magento Custom Forms Extension und wird vom Hersteller Magik vertrieben. Es ist auf…

geschrieben von Maja Andracic
am 17. Oktober 2014 - 9:53

Pinterest is the 3rd most popular social network in the world. As a visual image-based platform that has 70 million users, it is ideal for eCommerce, especially when you’re selling physical products.

This year’s Ahalogy report found that active Pinterest users are young, tech-savvy and have more disposable income than non-users. The most active users are what many marketers are now calling Millennial Moms—they have young children in the home and grew up with smart phones and social media. 38% of active users have purchased online or at a traditional retail store because of something they saw on Pinterest.

I’m not going to write about how important it is to have appealing visuals, business account that is verified and has boards with enough Pins, because you already know that.

I’m talking about ways that bring you from mid…

geschrieben von Matthias Zeis
am 16. Oktober 2014 - 7:08

Um die Performance von Magento zu verbessern kann man nicht benötigte Module und Extensions in der XML-Konfiguration deaktivieren.

Nicht benötigte Module können über die XML-Konfiguration deaktiviert werden

Was allerdings verwirrt: im Backendmenü”System > Configuration > Advanced > Advanced, das viele zum Überprüfen ihres Aktivierungs-XMLs verwenden, tauchen die deaktivierten Module trotzdem auf.

geschrieben von Sebastian
am 16. Oktober 2014 - 6:51
Vor kurzem ist ein neues Magento Forum unter dem Namen MageUnity gestartet. Wie Joshua Warren, der Betreiber, erklärt setzt sich der Name aus “Magento” und “Community” zusammen. Das Forum ist von Mitgliedern der Magento Community für Mitglieder der Magento Community…Weiterlesen ›
geschrieben von Yaroslav Rogoza
am 15. Oktober 2014 - 13:51

In our previous article we have discussed how to add tabs to the product page. After Magento 1.9 has been released people started asking how to handle the product page tabs since the previous method caused different troubles. The reason is in the modern RWD theme, which goes out of the box with Magento 1.9. It uses slightly different method for adding tabs than in the previous versions. So, let’s review how you can easily add own tabs on the product page for RWD-based themes in Magento CE 1.9.

First of all, let’s make our implementations as clean as possible. To avoid copying of unnecessary pieces of code we will make our changes in the layout file that is being used for custom theme’s modifications. You can find this file here:


geschrieben von Alice
am 15. Oktober 2014 - 5:57

Hey guys, 

Now we are in the center of the shopping season which is also the best time for you to boost sales and achieve incredible revenue. Amazing!

So MagentoTutorial Team decides to update our comparison version of 5 Magento Gift Card extensions last year, you can look back on this article here.

This year, in the new comparison we add a new provider – Aheadwords and change the criteria, we hope that this make it easy for you to follow and make decision. 

If you are already ready, let’s go now!

In this comparison, we choose 6 providers:

  • Magestore
  • Unirgy
  • Webtex
  • Aheadworks
  • Open Commerce
  • Hungnam
1. General information

geschrieben von Ethan H
am 14. Oktober 2014 - 17:35

The holiday season is fast approaching, and it’s the time of the year to start preparing for the online rush and get your e-store into tip-top shape. If you did not already know, the holiday season generates an average of 20-40% of total sales for online retailers. That means a massive amount of customer traffic and sales will be generated during Q4.

We have already covered the importance of blogging during the holiday season, and our Executive VP, Jenna Warren, has talked in detail about how to prepare for the upcoming shopping explosion, but it may also be helpful to consider these quick tips:

Keep Your Inventory Up-to-date:

This may seem like a no-brainer, but it is important to keep up with your inventory at all times. Your customers will shop on your site looking for available products, items, etc. They need to know what…

geschrieben von Toni Anicic
am 14. Oktober 2014 - 14:37

When I first started in the world of eCommerce SEO almost 6 years ago (my first post at Inchoo will have its 6th birthday later this month) the rules of the game were quite a bit different but even then there were some significant differences between SEO for eCommerce websites and SEO for other types of websites such as corporate websites, local websites, and news sites.

Optimizing an eCommerce website for major search engines today is much different than optimizing any other type of the website and I’ll show you just a few examples in this article.

Google has specific guidelines for quality raters when it comes to eCommerce websites

First of all you need to understand what quality raters are. Whenever Google releases one of its animals (algorithm updates such as Panda and Penguin…