Having an effective on-site search strategy is more important than ever for today’s online retailers. According to a blog by Econsultancy, 30% of users on eCommerce sites will utilize the search bar and conversion rates through site search can be up to 50% higher than average.

Regardless of whether you engage in B2C or B2B eCommerce, today’s shoppers are savvy and have high expectations. It is important for every online seller to provide their customers with meaningful and satisfactory search experiences.

Here are five vital elements that every eCommerce on-site search tool should have in order to increase…

Wir haben vor einigen Tagen von einer befreundeten Agentur erfahren, dass Magento / Adobe M1 Kunden anrufen und Magento Enterprise Projekte anbieten soll. Wir gingen davon aus, dass eine verzweifelte Agentur versucht hatte, den Namen von Magento für die Kundengewinnung zu missbrauchen. Bis jetzt! Denn nun haben wir innerhalb von wenigen Tagen 2 Anrufe erhalten,...

When you’re ready to add eCommerce to your business mix—and you’re serious about growth—you need a best-in-class eCommerce platform. Use this 10-step checklist to start building your ERP integration strategy. 

It’s hard to ignore React. Facebook and the adjacent React community have turned this open source project into one of the few UI Platforms that can address the entire market of browsers, computers, and mobile devices. You don’t need to use React, but if you ignore it you do so at your own peril. It’s an odd framework though, and reminds me a bit of the old Magento Layout XML system (the one I explain in No Frills Magento Layout) in that It’s a system, for software engineers, to render arbitrary trees of UI nodes, and whose metaphors don’t always […]

This entry is part 9 of 10 in the series Pestle. Earlier posts include Pestle 1.1.1 Released, Pestle 1.1.2 Released, Magento 2 Setup Migration Scripts, Pestle 1.2.1 Released, Sending Text Messages with PHP, pestle, and Nexmo, Pestle 1.3 and AbstractModel UI Generation, Pestle 1.4.1 and the Merits of Inheritance, and Pestle 1.4.4 Released. Later posts include Pestle 1.4.2 Now Available. I’m happy to say the second phase of my project to get better documentation around pestle, my home rolled command-line-framework/Magento 2 code generation tool, is done. I’ll probably give everything a final read through and make some more minor edits, […]

Email is one of the most powerful tools in marketing. It can quickly become one of your top revenue generators and, if done right, provide you some of your highest eCommerce conversion rates.

Merchants wanting to get the most out of their email marketing lists need to be serious about using automation to send emails more often and with better targeting. Automated emails allow you to set emails up one time and then monitor and make small changes instead of creating many emails from scratch.

Automation emails build a form of marketing “equity” for your brand. While a typical marketing email is one-and-done, automation campaigns continue to yield results with little to no input.

While you can get pretty sophisticated with email automation, this…

Featured extensions from the Magento Marketplace team

How a move from Yahoo Stores helped build a $100 Million company

Tombow USA came to Classy Llama looking for help migrating their site from Magento 1 to Magento 2. With Magento 1’s end-of-life looming near, Tombow wanted to get ahead of the curve and move their site to the latest version of Magento. The mission was to make the move quickly and cost-effectively, then build the site up over time once it was moved.

The Tombow site needed to continue to support their significant dealer and retail channels. After spending years on Magento 1.7, Tombow saw that a migration to Magento 2.2 would expand their B2B capabilities. Specifically, setting minimum quantities for customer groups or stores, group pricing, and discount flexibility led the desire for Tombow to push into a migration to Magento 2.2. 

Magento 2’s…