Get to know Magento Master Guido Jansen, Senior Digital Consultant & Customer Experience Optimization Specialist at Vaimo

Get to know Magento Master Vijay Golani, VP of Development and Magento U Trainer at Wagento

Here are six common signs that indicate a business should revisit its current operational workflows and evaluate how leveraging a lightweight product information management solution (built with the power and performance demands of large-scale enterprises) can help them scale and grow. Read more.

Today we a proud to release a brand new version of the CLI tool. This is the biggest release since years. We added new commands, refactored the complete code base, upgraded components, merged PR with bug fixes and improvements.

Please read carefully this blog post before you decide to upgrade. The new release is a Major Break. That’s why the major version number was increased.

Four new handy commands were added to handle webapi integrations.

The commands are useful if you want to create integrations without the need to login to the Magento…

From commerce trends, to eCommerce case studies, to low-cost ways to grow your small business, our readers were passionate and immersed in a number of different digital commerce topics in 2019. Read more.

Smart Shopping Campaigns originally launched its general availability at the Google Marketing Live event in July 2018. Smart Shopping is a new campaign type that pulls data from the product feed and tests various combinations of the image and text provided, ensuring the most relevant products are displayed across Google networks. These networks include the Google Search Network, the Google Display Network, YouTube, and Gmail. Using historical data from standard Shopping Campaigns, Smart Shopping campaigns automatically maximize the conversion value within a budget.

In the campaign settings, you can set a target return on ad spend, or ROAS, (For more about ROAS check out our calculator here) or CPA (cost per…

Did you know that customers are more likely to land on a category or a product page of your Magento store than on the homepage? Nevertheless, the homepage remains an essential part of an eCommerce store for many customers who start their shopping process. It also acts as an anchor to refer back to throughout...

The post Best practices for Magento homepage design appeared first on Inchoo.

Although eCommerce is still a relatively small part of overall retail sales, online shopping is growing for both business and consumer buyers. In this edition of “Mind-Blowing Stats,” we take a look at the state of eCommerce, how and how much people and businesses buy online, and what eCommerce trends to expect in the future. Read more.