As anyone who’s ever gone on a first date will tell you, first impressions matter. A brand’s website is no exception to this universal truth. Visitors make snap judgments about the appearance of your website in a matter of seconds – 50 milliseconds to be exact. So, what can you do to make sure your brand gets a second date?Authenticity Wins Every Time: The Case for Visual UGC
With everyone and their uncle posting photos of their day-to-day on Instagram, consumers are more and more interested in and accustomed to authentic, relatable content.
If stunning, branded imagery was once a…
Northern Arizona Wind and Sun is a reseller of solar panels and equipment. Over the last few years, they have been working to grow their online presence and revenue. In 2018, they struggled to meet their advertising goals as Google Shopping was using a large portion of the budget but was not achieving a solid return. This campaign specifically was in need of an optimization. Using the performance data for 2018, we were able to optimize the account to ensure their goals were being met for 2019.
Being a reseller of solar equipment, they have higher AOV’s. Generally when this is the case, we tend to see a longer buying window, which can cause issues when optimizing Shopping Campaigns. Depending on the price of the product…
We are happy to share with you the ultimate guide on how to set up and manage taxes in Magento 2. Everything you need as a merchant, consultant or developer, you’ll find right here. This guide is based on Magento 2.3.X, however, there were no significant changes in previous versions of Magento 2 when it...…
It’s an exciting time in the retail space. From augmented reality to artificial intelligence to conversational UI, a plethora of different technologies exist that could have a beneficial impact on your bottom line. So which retail technologies will impact retailers and merchants most in 2020? Read more.
Is your eCommerce business meeting the needs of modern day B2B and B2C buyers? If the answer is no, then you could be missing out on a big opportunity to differentiate yourself from your competition. Read more here.
Since 2015, Eleganza had been successfully running its online shop and supporting four languages on Magento 18.104.22.168. With the end of life of Magento 1 on the horizon, the well-known, high-end fashion retailer in the Netherlands saw an opportunity to transform its mobile shopping experience and leap to the forefront of its market by embracing Progressive Web Applications (PWAs) with Magento 2. Read more.
Bad eCommerce practices can easily creep into a business. Therefore, it’s important to run regular diagnostics to identify common bad practices that, without proper management, can be detrimental. Let’s dive into each area to help you uncover clues of profit-killing activities that could be hiding in your eCommerce business. Read more.
More opportunities for growing brands to optimize their holiday operations
At Magento, we believe transparency with our global community of merchants, partners, and developers is important. Accordingly, we want to share a security update.
The experiences that people encounter in their everyday lives as consumers are now shaping their expectations in the B2B world, too. Indeed, the lines continue to blur between B2B and B2C buyers, and it is this realization that has many companies playing catch-up with their B2B eCommerce strategies. So what does the modern B2B buyer’s journey look like?
When it comes to preparing your eCommerce site for the holiday season, there’s no shortage of advice available. Black Friday, Cyber Monday, Christmas sales, and the post-holiday return season can easily blur into chaos and frustration.
We understand that those 4-6 weeks are crucial for merchants, and want to help you cut through the noise. We’ve sifted through the ocean of blog posts and webinars, and brought together the resources from some of the voices in eCommerce that we trust most. From email marketing to fraud prevention, we’ve got you covered.Preparing Your Site
BigCommerce has put together a holiday readiness kit, complete with an actionable checklist and expert tips to ensure your eCommerce…
Over the past six years of the Imagine Excellence Awards, we have seen the expanding role of commerce shape the experiences customers have along their entire journey with a brand. Content and commerce have become so intricately linked that we, as consumers, expect to be able to engage with any digital content we encounter. As commerce takes a defining role in the overall brand experience, we are integrating our annual recognition of commerce excellence into the new Adobe Experience Maker Awards.
Das offizielle deutsche Magento-2-Sprachpaket, das sich auf GitHub unter https://github.com/magento-l10n/language-de_DE/ findet, ist bisher leider relativ unbekannt. Der Zweck dieses Beitrags ist, die Bekanntheit zu erhöhen und die Installation zu erleichtern.Zum offiziellen deutschen Magento-2-Sprachpaket
Meine Kollegin Sonja hat bereits in unserem englischen Blog darüber geschrieben, wie man zu diesem Sprachpaket beitragen kann – denn auch dieses Sprachpaket wird von der Community gepflegt. Magento stellt den Rahmen und die Infrastruktur bereit.Die Installation…
The digital commerce trends we’ve identified for 2020 are primed to make a direct impact on your business – or, on the flip side, an impact on your competitors’ business if you choose not to adopt them. Read more.
While it’s clear that B2B commerce is definitely making strides, and we're seeing quite a bit of uptake in that space, it’s still fairly early days. Picking the right eCommerce solution that is truly built to support a B2B eCommerce framework is imperative. Here is what to look for. Read more.
In Magento gibt es verschiedene Stufen (Scopes), auf denen Einstellungen gemacht werden.
Diese Stufen sind:
Jeder Level geht weiters ins Detail bzw. erlaubt es, gezielter für einzelne Shops Einstellungen zu setzen.
Websites, Store Groups und Store Views werden gerne genutzt, um Unternehmensstrukturen, Märkte oder Länder eines Shops abzubilden. Sie können im Magento-Backend angelegt werdenScopes Scope „Global“
Hier werden vor allem Standard-Einstellungen gesetzt. Für manche Features macht es nur Sinn, sie auf diesem Level zu aktivieren/deaktivieren – entweder aus logischen Gründen oder weil es für das ProgrammiererInnen-Team zu große Auswirkungen gehabt hätte, das im Code anders umzusetzen.Scope „Website“
In Standard-Magento wird der Website-Level häufig verwendet, um…