geschrieben von gkesten
am 6. Januar 2020 - 18:02

Here are six common signs that indicate a business should revisit its current operational workflows and evaluate how leveraging a lightweight product information management solution (built with the power and performance demands of large-scale enterprises) can help them scale and grow. Read more.

geschrieben von Elizabeth Van Dyke
am 3. Januar 2020 - 22:49

Get to know Magento Master Joseph Maxwell, CEO at SwiftOtter, Inc.

geschrieben von Christian Münch
am 31. Dezember 2019 - 4:40

Today we a proud to release a brand new version of the CLI tool. This is the biggest release since years. We added new commands, refactored the complete code base, upgraded components, merged PR with bug fixes and improvements.

Please read carefully this blog post before you decide to upgrade. The new release is a Major Break. That’s why the major version number was increased.

New Features Webapi Integration Commands

Four new handy commands were added to handle webapi integrations.

integration:createCreates a new integration.integration:deleteDelete an existing integration.integration:listList all existing integrations.integration:showShow details of an existing integration.

The commands are useful if you want to create integrations without the need to login to the Magento…

geschrieben von Aron Stanic
am 30. Dezember 2019 - 11:12

The large majority of Magento stores globally are still running on an outdated and unsupported PHP version. If you are on anything below version 7.2, chances are you are missing out on some performance improvements. However, more importantly, you are exposing your store to an increased risk of potential exploits. Why is this important? Why...

The post 90% of Magento websites are running on unsupported PHP versions. Why is this a problem and how can you (we) solve it? appeared first on Inchoo.

geschrieben von gkesten
am 23. Dezember 2019 - 16:50

From commerce trends, to eCommerce case studies, to low-cost ways to grow your small business, our readers were passionate and immersed in a number of different digital commerce topics in 2019. Read more.

geschrieben von Davorin Cernoga
am 23. Dezember 2019 - 11:19

Looking for the right website development agency can be very difficult. Although there are some handy tips when searching for the right eCommerce web development agency, one of the most underrated questions is: How to recognize an agency that wants to be a partner? Let’s explain why this question is essential. There are two types...

The post How to recognize a true partner among web development agencies? appeared first on Inchoo.

geschrieben von Kody Simpson
am 19. Dezember 2019 - 19:52

Google Smart Shopping – Experiences from an Expert

Smart Shopping Campaigns originally launched its general availability at the Google Marketing Live event in July 2018. Smart Shopping is a new campaign type that pulls data from the product feed and tests various combinations of the image and text provided, ensuring the most relevant products are displayed across Google networks. These networks include the Google Search Network, the Google Display Network, YouTube, and Gmail. Using historical data from standard Shopping Campaigns, Smart Shopping campaigns automatically maximize the conversion value within a budget.

In the campaign settings, you can set a target return on ad spend, or ROAS, (For more about ROAS check out our calculator here) or CPA (cost per…

geschrieben von gkesten
am 18. Dezember 2019 - 18:04

Say goodbye to the complex and time-consuming process that you experience when listing products on Amazon. Read more.

geschrieben von Zoran Vorkapic
am 17. Dezember 2019 - 13:34

Did you know that customers are more likely to land on a category or a product page of your Magento store than on the homepage? Nevertheless, the homepage remains an essential part of an eCommerce store for many customers who start their shopping process. It also acts as an anchor to refer back to throughout...

The post Best practices for Magento homepage design appeared first on Inchoo.

geschrieben von
am 16. Dezember 2019 - 14:52
Node Interactive 2019 Quick Review:

Last week I had the good fortune to visit Montreal and attend the Node+JS Interactive conference, 2019 edition. It’s nice being able to attend a conference anonymously without the expectations that would materialize whenever I attended Magento’s Image conference. These are just some quick high level thoughts on the talks I attended — if time allows I’ll come back and post video links when/if they appear. Getting Started with gRPC and JavaScript This was one of two talks made by Colin Ihrig — Colin does a great job of breaking down a complex technology and giving you the right chunks […]

geschrieben von
am 16. Dezember 2019 - 13:38
Last week I had the good fortune to visit Montreal and attend the Node+JS Interactive conference, 2019 edition. It’s nice being able to attend a conference anonymously without the expectations that would materialize whenever I attended Magento’s Image conference. These are just some quick high level thoughts on the talks I attended — if time allows I’ll come back and post video links when/if they appear. Getting Started with gRPC and JavaScript This was one of two talks made by Colin Ihrig — Colin does a great job of breaking down a complex technology and giving you the right chunks […]
geschrieben von gkesten
am 16. Dezember 2019 - 13:13

Although eCommerce is still a relatively small part of overall retail sales, online shopping is growing for both business and consumer buyers. In this edition of “Mind-Blowing Stats,” we take a look at the state of eCommerce, how and how much people and businesses buy online, and what eCommerce trends to expect in the future. Read more.

geschrieben von Matthias Zeis
am 14. Dezember 2019 - 14:33

Magento 2.4.0 wird das nächste Minor-Release nach der Veröffentlichung von 2.3.0 am 28.11.2018. Das Erscheinungsdatum ist noch nicht bekannt. Für ein Release würde sich zeitlich die Konferenz Magento Imagine Ende März / Anfang April 2020 oder ein zeitgleiches Erscheinen mit Version 2.3.5 am 28. April 2020 anbieten.

Entstehungsgeschichte

Mit der Öffnung des 2.4-develop Code-Branches begann Magento am 5.12.2019 für die Öffentlichkeit den Fokus auf das nächste Minor Release.

Geplante Features

Es gibt viele Gerüchte, welche zuvor angekündigten oder noch nicht bekannten Funktionalitäten in Magento 2.4.0 Einzug halten. Ich beschränke mich hier auf Informationen, die von Magento öffentlich bekannt gegeben oder mir persönlich bestätigt wurden.

Hochperformante GraphQL-Storefront

Was genau darunter zu verstehen ist, ist aktuell noch nicht…

geschrieben von Ashley Chemtov
am 13. Dezember 2019 - 20:59

 How the Rise of Visual UGC is Transforming eCommerce

As anyone who’s ever gone on a first date will tell you, first impressions matter. A brand’s website is no exception to this universal truth. Visitors make snap judgments about the appearance of your website in a matter of seconds – 50 milliseconds to be exact. So, what can you do to make sure your brand gets a second date?

Authenticity Wins Every Time: The Case for Visual UGC

With everyone and their uncle posting photos of their day-to-day on Instagram, consumers are more and more interested in and accustomed to authentic, relatable content. 

If stunning, branded imagery was once a…

geschrieben von Kody Simpson
am 12. Dezember 2019 - 18:54

Reducing CPC and Increasing Clicks with Google Smart Shopping

Northern Arizona Wind and Sun is a reseller of solar panels and equipment. Over the last few years, they have been working to grow their online presence and revenue. In 2018, they struggled to meet their advertising goals as Google Shopping was using a large portion of the budget but was not achieving a solid return. This campaign specifically was in need of an optimization. Using the performance data for 2018, we were able to optimize the account to ensure their goals were being met for 2019. 

Being a reseller of solar equipment, they have higher AOV’s. Generally when this is the case, we tend to see a longer buying window, which can cause issues when optimizing Shopping Campaigns. Depending on the price of the product…

geschrieben von Toni Anicic
am 12. Dezember 2019 - 12:35

We are happy to share with you the ultimate guide on how to set up and manage taxes in Magento 2. Everything you need as a merchant, consultant or developer, you’ll find right here. This guide is based on Magento 2.3.X, however, there were no significant changes in previous versions of Magento 2 when it...

The post How to set up taxes in Magento 2 appeared first on Inchoo.

geschrieben von gkesten
am 9. Dezember 2019 - 21:57

It’s an exciting time in the retail space. From augmented reality to artificial intelligence to conversational UI, a plethora of different technologies exist that could have a beneficial impact on your bottom line. So which retail technologies will impact retailers and merchants most in 2020? Read more.

geschrieben von gkesten
am 9. Dezember 2019 - 19:48

Is your eCommerce business meeting the needs of modern day B2B and B2C buyers? If the answer is no, then you could be missing out on a big opportunity to differentiate yourself from your competition. Read more here.

geschrieben von gkesten
am 6. Dezember 2019 - 18:34

Since 2015, Eleganza had been successfully running its online shop and supporting four languages on Magento 1.9.2.0. With the end of life of Magento 1 on the horizon, the well-known, high-end fashion retailer in the Netherlands saw an opportunity to transform its mobile shopping experience and leap to the forefront of its market by embracing Progressive Web Applications (PWAs) with Magento 2. Read more.

geschrieben von gkesten
am 5. Dezember 2019 - 21:10

Bad eCommerce practices can easily creep into a business. Therefore, it’s important to run regular diagnostics to identify common bad practices that, without proper management, can be detrimental. Let’s dive into each area to help you uncover clues of profit-killing activities that could be hiding in your eCommerce business. Read more.